Behnam Sadeghi

Lumentek Responsive Website

about

Lumentek is a group of inventors majoring in Electronics , Mechanics and Construction engineers investigating and solving solar lighting problems such as limitations of high power solar lighting systems , usage in snowy, rainy, dusty and geological locations with low sunlight radiation.

Objectives

Design a Responsive website in a modern, user-friendly way that also stays true to the brand and attracts new customers to the products

Research

Through market research, competitive analysis, and user interviews, I set out gain a deeper understanding of the market and Lumentek’s customers.

Research Goals

In preparation to dive into my research, I first set some clear goals and created a research plan that would guide my research process.

  • Understand the market trends of the Solar Lighting industry

  • Identify Lumentek’s target market

  • Identify Lumentek’s competitors and evaluate strengths and weaknesses

  • Discover pain points that people encounter online to find the best solutions

Market Research

I started with market research to understand the general market, consumer, and business trends in order to gain a fuller understanding of the market Lumentek is part of.

Competitive Analysis

Following my market research, I started to research Lumentek’s competitors so I could evaluate their strengths and weaknesses. The insights gained here provided key information in terms of the strengths we want to build upon and the weaknesses we want to avoid while keeping Lumentek’s  specific goals in mind.

B.I.S.E Co. Competitive Analysis
B.I.S.E Co. Competitive Analysis

Information Architecture

Sitemap

Focusing on the prioritized solutions, I created a site map to help define the overall structure of the content on Lumentek’s website in a way that would be logical and easy to navigate for our user.

Lumentek Sitemap
Lumentek Sitemap

Wireframes

I then came up with annotated wireframes for the homepage and Product pages.

Homepage
Lumentek Homepage Wireframe PC
Lumentek Homepage Wireframe PC
Product Page
Lumentek Product Page Wireframe PC
Lumentek Product Page Wireframe PC

Styles & UI Kit

Lumentek Style Tile
Lumentek Style Tile

UI Design

Responsive UI

To ensure the website was resilient across devices, I designed a Hi-Fi homepage in both desktop and mobile view.

Lumentek Hi-Fi Homepage Prototype PC
Lumentek Hi-Fi Homepage Prototype PC
Lumentek Hi-Fi Homepage Prototype Mobile
Lumentek Hi-Fi Homepage Prototype Mobile

Key Task Flow UI

The following are the designs for the order flow.

Lumentek Hi-Fi Homepage Prototype PC
Lumentek Hi-Fi Homepage Prototype PC
Lumentek Hi-Fi Product Page Prototype PC
Lumentek Hi-Fi Product Page Prototype PC

Usability Testing

With my prototype completed, I started working on a test plan to guide the testing that would be conducted. I then recruited participants and conducted usability testing in order to see how users interact with my design and identify where improvements to the design can be made.

Final Version