Behnam Sadeghi

Birjand Saffron Export Responsive Website

about

Tehran International Export Center (T.I.E.C), with over thirty years of previous record, is active in export of Saffron, nuts, spices and other herbs.Now, expanding his activities on the above areas, in direction of development of the saffron trade, packaging and worldwide export of different kinds of saffron, according to the international standards and the needs of his customers, has established the Birjand International Saffron Export Company (B.I.S.E.).

Objectives

Design a Responsive website in a modern, user-friendly way that also stays true to the brand and attracts new customers to the products

Research

Competitive Analysis

I analyzed the UI and features of competitor websites in order to gain a better understanding of industry standards. I then compared these to the B.I.S.E Co. website.

B.I.S.E Co. Competitive Analysis
B.I.S.E Co. Competitive Analysis

Information Architecture

Sitemap

After analyzing the stakeholders needs, I prioritize, simplified the information to create a clean and easy to use sitemap for the new site.

B.I.S.E Co. Sitemap
B.I.S.E Co. Sitemap

Interaction Design

User Flow

Based on my user research and stakeholders needs, I decided to focus on the products order flows because they seemed to be the most marketable and desired aspects of the B.I.S.E Co. website.

B.I.S.E Co. User Flow
B.I.S.E Co. User Flow

Wireframes

I then came up with annotated wireframes for the homepage and Product pages.

Homepage
B.I.S.E Co. Homepage Wireframe PC
B.I.S.E Co. Homepage Wireframe PC
B.I.S.E Co. Homepage Wireframe Mobile
B.I.S.E Co. Homepage Wireframe Mobile
Product Page
B.I.S.E Co. Saffron Page Wireframe PC
B.I.S.E Co. Saffron Page Wireframe PC
B.I.S.E Co. Saffron Page Wireframe MobileC
B.I.S.E Co. Saffron Page Wireframe MobileC

Styles & UI Kit

B.I.S.E Co. Style Tile
B.I.S.E Co. Style Tile

UI Design

Responsive UI

To ensure the website was resilient across devices, I designed a Hi-Fi homepage in both desktop and mobile view.

B.I.S.E Co. Hi-Fi Homepage Prototype PC
B.I.S.E Co. Hi-Fi Homepage Prototype PC
B.I.S.E Co. Hi-Fi Homepage Prototype Mobile
B.I.S.E Co. Hi-Fi Homepage Prototype Mobile

Key Task Flow UI

The following are the designs for the order flow.

B.I.S.E Co. Hi-Fi Homepage Prototype PC
B.I.S.E Co. Hi-Fi Homepage Prototype PC
B.I.S.E Co. Hi-Fi Product Page Prototype PC
B.I.S.E Co. Hi-Fi Product Page Prototype PC
B.I.S.E Co. Hi-Fi Saffron Page Prototype PC
B.I.S.E Co. Hi-Fi Saffron Page Prototype PC
B.I.S.E Co. Hi-Fi Contact Page Prototype PC
B.I.S.E Co. Hi-Fi Contact Page Prototype PC

Usability Testing

To evaluate the efficacy of the homepage and order process, I conducted usability tests on 3 participants.

‍Other than minor concerns about readability of buttons, the usability testing was successful.

Final Version